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The Gruen Effect. Size/quantity reductions. … Flattering mirrors. … False price reductions. … Decoy pricing. … Overpricing. … Anti-advertising slogans. © metro. … Misleading visual appearances. © mcdonalds. … What is the basic meaning of marketing? Marketing refers to activities a company undertakes to promote the buying or selling ofRead More →

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Smith is generally credited with being the first to introduce the concept of market segmentation into the marketing literature in 1956 with the publication of his article, “Product Differentiation and Market Segmentation as Alternative Marketing Strategies.” Smith’s article makes it clear that he had observed “many … Who is theRead More →