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Most of the time impressions are higher than reach since impressions is the number of times your content has been viewed. The same post can be viewed several times, the profile can be visited several times and the story can also be viewed several times. Are impressions the same asRead More →

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Impressions. Once your video is published, YouTube starts surfacing it to relevant audiences, based on their behavior on YouTube (like what they watch, don’t watch, what they search for, etc.). … Think of each impression as potential reach on YouTube and an opportunity to earn a view. What are impressionsRead More →