What’s the average redemption rate for loyalty programs? The average redemption rate is around 60%. That’s the average across industries and loyalty platforms, based on our experience working with hundreds of merchants. Are loyalty points a performance obligation? For every $100 worth of purchases, a customer receives 5 loyalty points.Read More →

To be loyal to a group you must distinguish between the group and its rivals; to be loyal to your family you must downplay or overlook its faults; to be loyal to your nation you must seek to preserve its identity and its assets in something like the form inRead More →